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Belgrade Weekly Phone Photo #36

Budi

I snapped a hurried shot of these advertising boards from a tram I was travelling on in New Belgrade the other day. The black sign with the white text simply says ‘BE’ in Serbian. Anyone have any idea what it’s for? You can also see from the photo that summer has moved over for winter to take centre stage. It’s cold. Brrrr. At least the city’s turned the heating on!

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3 Comments on “Belgrade Weekly Phone Photo #36”

  1. #1 jelena
    on Oct 15th, 2009 at 4:10 pm

    It was commercial for shopping mall Usce last lest year, all consisted from short statements like this one – Hocu (I want), Mogu (I can), etc. Quite pretentious and I would say even boring, but I see, out of the context, intriguing…

  2. #2 Bibi
    on Oct 21st, 2009 at 11:38 am

    Gee, I don’t remember seeing ‘budi’ last year. If it’s more recent, we should be finding out soon, since they usually follow through with what’s next.

  3. #3 Beppe
    on Oct 21st, 2009 at 12:49 pm

    I have a suggestion for the next campaign: PIJI!
    Sljivo is even better when it’s cold ;)

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