I’m not entirely sure there is such a organised body as the UK’s Advertising Standards Authoriity here in Serbia, but I do think there are ways to complain about something shown on TV.

I haven’t seen the advert again since I caught it before writing this post – perhaps it’s been pulled from broadcast now.

I suppose people see males, regardless of age, as being stronger and therefore there is less need to protect them; put a female teenager into the equation and people are more shocked, crying out that she’s too young to fully understand the situation.

Kidy, the chocolate sounds pretty tasty – but I’m not going to buy it until they make a new advert!

A few teenage friends of mine also told me about this ad and they were also shocked and thought it was out of order, so I can definitely see it being pulled. But the damage is done and sales of the chocolate will no doubt skyrocket…

Incidentally, Kidy are basically a very good copy of Mars, Snickers and a couple of other top chocolates. But I would have to concur, this ad is cheap, nasty and shows either incredible cynicism or incredible naivety on the part of its producers.